// EPISODE ARCHIVE
All episodes.
New episodes every Monday & Friday
EP81
Fitura Brands: The New Franchise Everyone Is Talking About (Part 2)
James Hurlock · Founder & CEO, Fitura Brands · 45 MIN · May 12, 2026
Multi-brand franchisingEcosystem modelUnit economicsFounding territory
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EP80
Lindora's Bet: Fitness Franchises Are Dying (Part 2)
Andrew Marlow · President, Lindora | Former SVP Operations, Xponential Fitness · 45 MIN · May 9, 2026
Metabolic healthGLP-1 strategyFranchise transformationMuscle-First philosophy
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EP79
Why the Best CFOs Are Leaning Into AI and Winning (Part 2)
Chris Ortega · Founder & CEO, Fresh FP&A · 45 MIN · May 5, 2026
Fractional CFOAI in financeSMB growthFinance leadership
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EP78
The Fitness Founder's Dilemma: Scale Fast or Stay Independent?
Joe Meglio · Founder & CEO, GameChanger Fitness · 55 MIN · May 9, 2026
HoldCo structure4-wall EBITDAPE capitalMulti-location scaling
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EP77
Fitura Brands: The New Franchise Everyone Is Talking About
James Hurlock · Founder & CEO, Fitura Brands · 52 MIN · May 5, 2026
Multi-brand franchisingUnit economicsReal estate leverageEcosystem model
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EP76
Gym Owners Cannot Scale Because the Customer Experience Is Not Systemized
Kaili Stinson · Franchise Owner, Beem Light Sauna | Former SoulCycle Leader · 38 MIN · May 2, 2026
Customer experience systemsInstructor developmentFranchise ownershipRetention
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EP75
Orangetheory Fitness Is BACK: 28 Studios, 3 States
Stephanie Altenburger · Founder & CEO, Thrive Venture Group · 57 MIN · Apr 28, 2026
Multi-unit operationsAcquisitionsCulture at scaleFamily office capital
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EP74
Studio Grow's Formula: How to Scale From 1 Location to 10
Conor McGarry · Director, Scale Your Studio Profitably — Studio Grow · 65 MIN · Apr 25, 2026
Pricing strategyLabor modelKPI disciplineStudio scaling
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EP73
Your Members Know They're Overpaying — The Math Has Changed
Marcelo Aller · Founder, BioInsights | Former VP Sales, OxeFit & BIOSTRAP · 65 MIN · Apr 21, 2026
Membership pricingUsage-based modelsWearables & AIRevenue strategy
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EP72
Behind The Scenes of the Best Massage Envy
Nataliya Kisseleva · Multi-Brand Franchise Operator, Massage Envy & The Lash Lounge · 50 MIN · Apr 18, 2026
Membership mathFranchise operationsPE diligence readinessTeam standards
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EP71
Lindora's Bet: Fitness Franchises Are Dying — Here's What's Replacing Them
Andrew Marlow · President, Lindora | Former SVP Operations, Xponential Fitness · 60 MIN · Apr 14, 2026
Metabolic healthGLP-1 strategyFranchise transformationIntegrated wellness
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EP70
She Turned Around a Struggling HOTWORX Studio & Cut Churn in Half
Rachel Whitlock · HOTWORX Franchise Owner | Adjunct Professor, BYU Marriott School · 30 MIN · Apr 11, 2026
Churn reductionOnboarding systemsCompensation designRetention economics
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EP69
US Ninja Challenge & EOS for Gym Owners to Scale
Fernando Delgado · EOS Implementer | Franchise Owner, USA Ninja Challenge · 25 MIN · Apr 7, 2026
EOS operating systemBrand positioningKids fitnessScaling systems
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EP68
FlexWerk Fitness: From Idea to Reality
Steve Pirt · Founder, FlexWerk Fitness · 45 MIN · Apr 4, 2026
Fitness infrastructureTrainer economicsSpace monetizationFranchising model
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EP67
From F45 to The Yard: The Fitness Franchise Blueprint
Chris Skeates · Franchise Owner, The Yard Gym | CEO, CW Wellness · 42 MIN · Mar 31, 2026
Franchise pivotStrength training modelSystems for scaleOperational resilience
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EP66
Why This Tech Exec Traded Silicon Valley for Float Tanks & Cold Plunges
Justin Kennington · Franchise Owner, Altered State Wellness | Former Tech Executive · 30 MIN · Mar 28, 2026
Recovery studio economicsMulti-modal wellnessMembership tiersBuild-out realities
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EP65
Introducing FITUAL: The New Fitness Economy
Pawel Kielkowski · Co-Founder & CEO, Fitual · 45 MIN · Mar 24, 2026
Flexible access modelsFitness distributionRevenue diversificationMembership alternatives
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EP64
Managers Failing After Promotion? It's an EQ Problem
Lindsay Vastola · Founder, VastPotential | Leadership Strategist · 45 MIN · Mar 21, 2026
Leadership developmentEmotional intelligenceFounder bottleneckTeam accountability
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EP63
The Franchise Grind Nobody Posts About: Club Pilates
Kory Angelin · Founder & CEO, CoreHaus Fitness | Former President, The DRIPBaR · 48 MIN · Mar 17, 2026
Multi-unit franchisingPresales executionMember onboardingPlatform vs. hobby mindset
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EP62
Your Members Think Your Supplements Work — They Actually Don't
Sonia Gonzales · Founder & CEO, AlxRX Corp. · 45 MIN · Mar 14, 2026
Supplement revenueUnit economicsProduct innovationGym retail strategy
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EP61
The Halotherapy Mistake Fitness Owners Keep Making
Michael Parrish · SVP Client Development, Halotherapy Solutions | Military Veteran & Combat Athlete · 45 MIN · Mar 10, 2026
Halotherapy ROIRecovery amenitiesAttendant-less techRecurring revenue
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EP60
10x Health's Jeff Zwiefel on the Fitness Industry's Biggest Blind Spot
Jeff Zwiefel · Former President & COO, Life Time | Longevity & Wellness Leader · 52 MIN · Mar 7, 2026
Longevity medicineFitness + healthcare convergenceLeadership at scalePreventive health
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EP59
Who Is the Fractional CFO for the Fitness & Wellness Industry?
Albert Ramos · Founder & CEO, STRATEGO | Fractional CFO · 35 MIN · Mar 3, 2026
Fractional CFO13-week cash forecastUnit economicsSTRATEGO Finance OS
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EP58
Your Numbers Don't Match Your Bank Account — Here's Why
Chris Reilly · Founder, Financial Modeling Education | Founder, Mission Capital Consulting · 50 MIN · Feb 28, 2026
Financial modeling13-week cash forecastError checkingThree-statement model
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EP57
Why Most Franchisees Get Their Exit Wrong: Anytime Fitness
Anna & Bobby Hines · Multi-Brand Franchise Operators | Business Advisors, Transworld · 55 MIN · Feb 24, 2026
Franchise exit strategyValuationSBA lendingOperator identity
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EP56
Your Fitness Business Model Is Obsolete: ABC Fitness
Mo Iqbal · Chief Strategy Officer, ABC Fitness | Founder & Chairman, SweatWorks · 55 MIN · Feb 21, 2026
Platform economicsAI in fitnessGLP-1 strategyIndustry disruption
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EP55
BODYBAR Pilates Buildout in Progress: What the Gov Taught Her About Franchising
Christine Garcia · Franchise Owner, BODYBAR Pilates | Former Program Analyst, U.S. Dept. of Veterans Affairs · 45 MIN · Feb 17, 2026
Franchise buildoutPre-opening capitalSite selectionCash flow during construction
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EP54
Quality of Earnings: The Number That Determines Your Sale Price
Michael Iannuzzi · Partner & Franchise Practice Leader, Citrin Cooperman | Certified Franchise Executive · 55 MIN · Feb 14, 2026
Quality of EarningsPrivate equity diligenceExit preparationFranchise M&A
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EP53
STRIDE Fitness Is Entering Franchising: Why I'm Betting On Them
Anthony Badalian · President, COO & Partner, STRIDE Fitness · 45 MIN · Feb 10, 2026
Franchise standardsLeadership under pressureTalent decisionsFranchisee scoreboard
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EP52
GLP-1 Retention Strategy Owners Get Wrong
Bob Thomas · CEO & Founder, NexGen MD Scientific | Founder, Nexgen MD 360 · 50 MIN · Feb 7, 2026
GLP-1 strategyLongevity medicineHormone optimizationGym business models
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EP51
The #1 Reason Studios Can't Scale: Bad Financial Infrastructure
Bill Dillmeier · Finance Leader & Operating Partner · 48 MIN · Feb 3, 2026
Financial infrastructureChart of accountsMonthly closeAI + bad data
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EP50
Recovery Modalities: Which Ones Actually Convert to Repeat Usage?
Lisa Marie Semerly · CRO, Halotherapy Solutions | President, World Halotherapy Association · 45 MIN · Jan 31, 2026
HalotherapyRecovery amenitiesModality ROIAttendant-less tech
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EP49
AI Agents + Security: What's Real vs. Hype for Fitness
Garrett Marshall · CEO & Founder, Wellbuilt Ventures | Former President, Xponential+ · 48 MIN · Jan 27, 2026
AI in fitnessTech stack rationalizationPersonalization at scaleSecurity
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EP48
Profit Leaks Are Killing Your Studio — A CPA Breaks Down Where
Paul Roch · CPA | Fitness Finance Specialist · 45 MIN · Jan 24, 2026
Profit leaksPayroll drift13-week cash forecastStudio KPIs
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EP47
The Accountability Gap Destroying Fitness Business Growth: OHM Fitness
Ben Ludwig · President, Colossians 3:23 Fitness Holdings | Former F45 Executive · 50 MIN · Jan 20, 2026
Accountability systemsOnboardingRetentionMulti-unit operations
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EP46
Coach360 vs. FittInsider vs. AthleTech vs HFA: Who's Being Honest?
Elisa Edelstein · Editor-in-Chief, Coach360 | NASM Certified Personal Trainer · 48 MIN · Jan 17, 2026
Fitness mediaCoach burnoutPay equityStaffing economics
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EP45
AI Tokenization Costs Are Eroding Your Margins: SpendPilot
Catherine Neuman · Co-Founder, SpendPilot | Former Finance Leader, Apple & Novo · 45 MIN · Jan 13, 2026
AI spend visibilityUsage-based pricingTokenization costsMargin protection
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EP44
From Stressed Corporate HR to Full-Time Kettlebell Coach
Don LaTorre · Founder, Layman's Fitness · 42 MIN · Jan 10, 2026
Online coaching businessParent entrepreneursPricing and systemsIdentity and health
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EP43
The Unit Economics Test That Kills Fitness Deals: Integrity Square
Pete Moore · Founder & Managing Partner, Integrity Square | Creator, HALO Talks · 55 MIN · Jan 6, 2026
HALO economyM&A diligenceItem 19 economicsDeal process
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EP42
Utilization, Margins & the Anxiety That Never Stops: The Yard
Joe Cicero · Founder, The Yard · 50 MIN · Jan 3, 2026
Utilization economicsOperating marginExpansion decisionsFounder psychology
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EP41
Corporate Executive Walks Away: Building StretchLab in Florida
David Ramos · President & Owner, StretchLab First Coast · 48 MIN · Dec 30, 2025
StretchLab franchiseStudio turnaroundFaith and ownershipUnit economics
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EP40
The Truth About Franchising: Perspire Sauna Studio
Tanner Holmes · Multi-Unit Franchisee, Perspire Sauna Studio & Sola Salon Studios | Area Developer · 45 MIN · Dec 26, 2025
Multi-brand franchisingExpansion pacingCash pressureArea development
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EP39
Before You Buy a Fitness Franchise: The Financial Blind Spots Nobody Warns You About
Ali Orleski · Operating Partner, Momentic Studios | Former VP Franchise Development, Pause Studio · 52 MIN · Dec 23, 2025
Franchise due diligenceStudio launch sequencingReal estateFinancial blind spots
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EP38
The Independent Sponsor Model That's Reshaping M&A
Casey Minshew · Managing Partner, Equity Launchpad · 45 MIN · Dec 19, 2025
Independent sponsorM&AFamily officesCapital stack
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EP37
The Untold Reason Gym Retention Is About to Explode
Devon Baldino · Executive Director, YourFitPrint | Founding Board Member · 40 MIN · Dec 16, 2025
Health hub modelGLP-1 integrationTelemedicineRevenue diversification
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EP36
How Women Are Reshaping the Boutique Fitness Industry: True Movement
Beth Potter · Franchise Owner, True Movement | Former VP Sales, Walla | Former CXO, Studio Grow · 48 MIN · Dec 12, 2025
Boutique fitness maturityStudio cultureLeadership and motherhoodScalable operations
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EP35
From Paramount CCO to a Flatline: What a Near-Death Taught Me About Scaling
Travis Pomposello · Former Chief Creative Officer, Paramount Global | Founder, Bella Vita Creative · 50 MIN · Dec 9, 2025
Agency scalingBurnout and identitySystems vs. hustleCreative leadership
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EP34
The $100M Opportunity in Fitness Nobody's Talking About
Alan Thompson · Founder & CEO, Groe Solutions | Marine Corps Veteran & Data Scientist · 48 MIN · Dec 5, 2025
AI + human performanceMilitary fitnessVA health systemsB2B SaaS fitness
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EP33
The Fitness Rollup Nobody Saw Coming: AI + Agencies + Scale
Benji Donhardt · Co-Founder & CEO, SupaFitGrow · 50 MIN · Dec 2, 2025
Fitness M&A rollupAgency consolidationAI avatarsBoutique operator leverage
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EP32
Mid-Market Companies Are Leaving $2M+ on the Table — Here's Why
Ryan Seifert · Founder & CEO, Teric Technology · 48 MIN · Nov 28, 2025
Tech debtData governanceAI readinessSystems modernization
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EP31
Your Finance AI Fails Before It Even Starts
Leah Weiss · Co-Founder & CEO, Preql | Co-Founder, Data Culture · 48 MIN · Nov 25, 2025
Data logicAI readinessFinance data foundationRevenue definitions
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EP30
This Is How Top Finance Leaders Think About Automation
Valquir Correa · VP Corporate Finance, Baha Mar · 48 MIN · Nov 21, 2025
Finance transformationAgentic workflowsPeople-first leadershipHospitality finance
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EP29
Why the Best CFOs Are Leaning Into AI and Winning
Chris Ortega · Founder & CEO, Fresh FP&A · 48 MIN · Nov 18, 2025
Fractional CFOAI in financeCash flow forecastingSMB growth
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EP28
Inside Coach360: The $100M+ Opportunity in Fitness Media Nobody's Talking About
Kathleen Ferguson · CEO, Coach360 · 45 MIN · Nov 14, 2025
Fitness mediaCoach marketplaceWellness storytellingBrand scaling
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EP27
Modern Finance Doesn't Use Spreadsheets Anymore — Here's Why
Carl Seidman · CSP, CPA | Founder, Seidman Financial | Faculty, Rice University · 50 MIN · Nov 11, 2025
Excel modeling13-week cash flowCapex planningCopilot in Excel
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EP26
From Rooftop to The W Hotel: Inside Alchemize House's Capital Raise
Ravyn Reid · Co-Founder, Alchemize House · 45 MIN · Nov 7, 2025
Seed roundSocial wellnessCapital raiseWellness events
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EP25
Amazon's Alexa Says: AI in Finance Has Already Won
Kendra Mathias · Finance Leader, Amazon · 50 MIN · Nov 4, 2025
AI in financeFinance leadershipM&A capital raisesHigh-performing teams
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EP24
Garbage In, Garbage Out: The Truth About AI and Broken Processes
Kristy Barber · Finance & Data Leader · 45 MIN · Oct 31, 2025
Data qualityAI and broken processesFinance transformationProcess before platforms
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EP23
The FP&A Shift Every Finance Leader Needs to See in 2026
Bryan Lapidus · FP&A Expert | FPAC | Finance Leadership Advisor · 48 MIN · Oct 28, 2025
FP&A evolutionFinance leadershipStrategic finance2026 trends
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EP22
Why Fractional CFOs Are Winning Against Full-Time Finance Teams
Tom Schultz · Fractional CFO · 45 MIN · Oct 24, 2025
Fractional CFOFinance outsourcingCost vs. valueSMB finance
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EP21
Why Smart CFOs Are Rethinking Foreign Exchange Strategy
Alice Fu · CFO & Treasury Expert · 45 MIN · Oct 21, 2025
Foreign exchangeTreasury strategyCurrency riskCFO tools
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EP20
Fitness Owners Are Optimizing Chaos Instead of This
Trey Moser · Founder, The Verb Solution · 45 MIN · Oct 17, 2025
Fitness operationsSystems thinkingOwner efficiencyBusiness model clarity
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EP19
The Forecasting Problem Every Finance Leader Faces
Marco Villarreal · FP&A Leader · 45 MIN · Oct 14, 2025
FP&AForecasting accuracyDriver-based modelingScenario planning
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EP18
The Influence Skill Every Finance Leader Is Ignoring
Wassia Kamon · CFO & Finance Leadership Advisor · 45 MIN · Oct 10, 2025
Finance influenceCFO communicationStakeholder managementLeadership
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EP17
The Real Reason Your Gym Isn't Scaling: Gym Tech
Justin Campbell · Gym Tech Operator & Fitness Business Advisor · 45 MIN · Oct 7, 2025
Gym technologySoftware stackMember managementScaling barriers
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EP16
CFOs Missing This Will Lose Their Seat at the Table
Soufyan Hamid · FP&A Leader & Finance Transformation Advisor · 45 MIN · Oct 3, 2025
CFO strategic roleFinance transformationAI readinessBusiness partnering
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EP15
Controllers vs. CFOs: The Mindset Shift Nobody Talks About
Duke Heninger · Controller & CFO Leadership Advisor · 45 MIN · Sep 30, 2025
Controller vs CFOFinance career developmentStrategic mindsetLeadership transition
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EP14
The Real Cost of Getting Agentic AI Wrong in Finance
Glenn Hopper · CFO | Author, Deep Finance · 48 MIN · Sep 26, 2025
Agentic AIAI in FP&AFinance automation risksCFO decision-making
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EP13
Why High-Achieving Men Are Burning Out — It's Not What You Think
Angelica Jackson · Leadership Coach & Burnout Specialist · 42 MIN · Sep 23, 2025
Burnout recoveryHigh performanceIdentity and leadershipMen's wellness
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EP12
Cash Flow Confusion? Here's What Your Business Is Missing
Ed Patton · CFO & Cash Flow Advisor · 45 MIN · Sep 19, 2025
Cash flow managementWorking capitalProfitability vs. cashBusiness finance
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EP11
CFOs Missing This One Thing About AI in FP&A
David Strong · CFO & FP&A Leader · 45 MIN · Sep 16, 2025
AI in FP&ACFO strategyFinance toolsData-driven decisions
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EP10
Agentic AI Is Killing Traditional Finance — Here's What's Next
Julia Kozlov · Finance & AI Leader · 45 MIN · Sep 12, 2025
Agentic AIFinance transformationFP&A automationFuture of finance
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EP9
Why Your Best Leaders Are Leaving
Sean Barnes · Leadership Consultant & Author · 42 MIN · Sep 9, 2025
Leadership retentionEmotional intelligenceOwnership cultureTeam development
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EP8
Static Reporting Killed Your Finance Strategy — Here's What's Next
Brian Kalish · FP&A Expert & Finance Strategy Advisor · 48 MIN · Sep 5, 2025
Static reportingDynamic FP&AFinance strategyReal-time insights
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EP7
Your Pricing Model Is Broken: AccountGroove
Irene-Marie Seelig · Founder, AccountGroove · 45 MIN · Sep 2, 2025
Pricing strategyAccounting firm growthValue-based pricingBusiness model design
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EP6
What Top CFOs Know About Embedding AI Into Finance Operations
Stefan Boehmer · CFO & Finance Operations Leader · 48 MIN · Aug 29, 2025
AI in finance operationsCFO playbookFinance automationEmbedded AI
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EP5
Luna Locums CEO: The Real Reason AI Changed Healthcare Staffing Forever
Shawn Dargusch · CEO, Luna Locums · 45 MIN · Aug 26, 2025
AI in healthcare staffingLocum tenensBusiness model disruptionHealthcare operations
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EP3
The $0 Cost Mistake Every Finance Team Makes With AI
Anna Tiomina · Finance & AI Advisor · 45 MIN · Aug 22, 2025
AI implementationFinance team errorsZero-cost mistakesAI adoption
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EP2
Rebranding Accounting: Why CFOs Are Missing This Opportunity
Lukas Sundahl · CEO & Finance Leader · 45 MIN · Aug 19, 2025
Accounting rebrandCFO positioningFinance brandThought leadership
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EP1
CFOs Are Scrambling: Here's Why AI Is Reshaping Finance Teams
Paul Barnhurst · The FP&A Guy | Fractional CFO & Finance Educator · 50 MIN · Aug 15, 2025
AI and FP&AFinance team designCFO disruptionFuture of finance
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Past guests in
The Owner Seat.
Joe Meglio
Founder & CEO, GameChanger Fitness
James Hurlock
Founder & CEO, Fitura Brands
Stephanie Altenburger
CEO, Thrive Venture Group (28+ OTF)
Andrew Marlow
President, Lindora
Nataliya Kisseleva
Multi-Brand Franchise Operator
Jeff Zwiefel
Former President & COO, Life Time
Pete Moore
Founder, Integrity Square
Ali Orleski
Operating Partner, Momentic Studios
Kory Angelin
Founder, CoreHaus Fitness
Tanner Holmes
Multi-Unit Franchisee, Perspire
Beth Potter
Franchise Owner, True Movement
Casey Minshew
Managing Partner, Equity Launchpad
Conor McGarry
Director, Studio Grow
Kaili Stinson
Franchise Owner, Beem Light Sauna
Chris Skeates
CEO, CW Wellness | The Yard Gym
Bob Thomas
CEO, NexGen MD Scientific
Ben Ludwig
President, Colossians 3:23 Fitness
Michael Iannuzzi
Partner, Citrin Cooperman
Benji Donhardt
Co-Founder, SupaFitGrow
Travis Pomposello
Former CCO, Paramount Global
Ravyn Reid
Co-Founder, Alchemize House
Devon Baldino
Executive Director, YourFitPrint
Paul Barnhurst
The FP&A Guy
Kendra Mathias
Finance Leader, Amazon
// ABOUT THE SHOW
Who should be listening.
The Owner Seat is built for fitness, wellness, and longevity operators who are tired of running their businesses without understanding their numbers. If you own a boutique studio, multi-location gym, wellness concept, or longevity brand — this show is for you.
Every episode covers the financial reality of running a health and wellness business: four-wall EBITDA, 13-week cash flow, what kills businesses in years two through four, how to read your own P&L, and when to raise capital vs. when to tighten operations. No fluff. No lifestyle content. Just the financial side of the business.
PublishedMon & Fri
Average Length35–55 MIN
Episodes80+
HostAlbert Ramos Jr.