Apply to Be a Guest.

You own or operate a fitness, wellness, or longevity brand doing real revenue. Coaches and consultants who don't have a location-based business are not the right fit for this show.

Albert goes deep on financials — four-wall EBITDA, cash flow timing, unit economics. You don't need to be a CFO, but you need to know your P&L and be willing to talk about what didn't go according to plan.

The best Owner Seat guests have a moment — a near-miss, a blind spot that cost them money, a decision that saved the business. If you've navigated the hard financial side of your brand, Albert wants to hear it.