Question 1

What makes STRATEGO different from other fractional CFOs?

Accepted Answer

I built STRATEGO exclusively for fitness, wellness, and longevity brands doing $500K to $30M in revenue. It's not a generalist firm with a fitness page bolted on. I run every engagement myself — I spent 16+ years inside Life Time Inc. (NYSE: LTH), Gold's Gym, and 24 Hour Fitness running operations, leading strategic finance, and managing multi-unit P&Ls. Most fractional CFO firms staff engagements with senior bookkeepers wearing CFO titles. I deliver actual operator-grade finance leadership, paired with the proprietary STRATEGO Finance OS that runs AI-powered FP&A, 13-week cash flow forecasting, and KPI dashboards as a continuous service — not a quarterly deliverable.

Question 2

Do you replace my bookkeeper or CPA?

Accepted Answer

No. I layer on top of your existing bookkeeper and CPA. Your bookkeeper handles the day-to-day transaction coding and reconciliations. Your CPA handles tax filings and compliance. I handle everything in between and above: financial strategy, cash flow forecasting, unit economics, KPI design, banker and investor reporting, and the executive-level financial decisions nobody else on your team is qualified to make.

Question 3

How fast will I see real value from STRATEGO?

Accepted Answer

Cash visibility within 30 days. Full STRATEGO Finance OS running within 60 to 90 days. The first 14 days I spend on a Cash & Clarity Diagnostic — I plug into your QuickBooks Online, audit your chart of accounts, identify miscoding and vendor overcharges, and build your first 13-week cash flow forecast. By day 30 you'll have a KPI dashboard, a clean monthly close cadence, and your first CFO strategy call with me.

Question 4

Are your engagements long-term contracts?

Accepted Answer

No. Every retainer I run is month-to-month with 30-day notice. No annual commitments, no early-termination penalties, no surprise auto-renewals. You stay because the work is delivering value — not because you're locked in. That structure puts the burden of performance on me, not on you.

Question 5

I'm under $500K — can you still help?

Accepted Answer

My core retainers are designed for operators between $500K and $30M. If you're below that floor, the right entry point is Finance Unlocked at $199/month — the on-ramp for founders not yet at $500K. When you cross the threshold and are ready for a full CFO retainer, I graduate you up. If your business is significantly below the floor, I'll tell you that honestly.

Question 6

Do you work with franchisors and franchisees?

Accepted Answer

Both. For franchisees and multi-unit operators, I build location-level P&Ls, four-wall EBITDA models, and unit economics that show you exactly which locations are profitable and which are quietly bleeding. For franchisors, I support FDD financial sections, Item 19 preparation, royalty structure modeling, and the unit-level economics that hold up under scrutiny.

Ask your most pressing financial question.

Your P&L is lying to you.

You don't have a cash flow problem.

Most fractional CFOs are bookkeepers.

Most fitness founders are flying blind.

Pick your lane.
Outgrow it. Upgrade.

Find your tier.

Day 1, I'm plugged in.
Day 14, you can see your cash.
Day 90, your finance function runs itself.

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Fractional CFO for fitness, wellness, and longevity brands doing $500K to $30M — STRATEGO