11 // CFO PLAYBOOK — FREE DOWNLOAD

The STRATEGO
CFO Playbook.

The same first-90-day financial framework Albert runs for every STRATEGO client — packaged as a free download for fitness and wellness operators who want to start getting their numbers right.

6 chapters
Deep tactical content
4 templates
Download & use immediately
Free
No credit card
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// TABLE OF CONTENTS

What's inside.

01
The 30-Day Cash & Clarity Diagnostic

The exact QBO audit Albert runs for every new STRATEGO client. How to identify chart-of-account errors, vendor overcharges, and revenue miscoding in one weekend.

02
Building Your 13-Week Cash Flow Forecast

A step-by-step walkthrough of the rolling forecast model STRATEGO deploys in the first two weeks of every engagement. Includes a downloadable template.

03
Four-Wall EBITDA: The Number That Actually Matters

How to calculate true location-level profitability — stripping out corporate allocation, intercompany charges, and ownership comp — for every location in your portfolio.

04
Unit Economics by Location

Revenue per square foot. Instructor cost ratios. Membership churn economics. The six KPIs that reveal which locations are profitable and which are being subsidized.

05
When to Borrow — and How

How to structure a revolving line of credit for a fitness operator. The difference between good debt (proactive, low-rate, line of credit) and bad debt (reactive, MCA, merchant cash advance).

06
Preparing for a Capital Raise

What your financials need to look like before you approach a bank, a PE sponsor, or an SBA lender. The three documents every lender asks for and how to make sure yours are ready.

// INCLUDED FREE

Templates included.

+13-Week Cash Flow Forecast Template (Google Sheets / Excel)
+Four-Wall EBITDA Calculator by Location
+STRATEGO Chart of Accounts for Boutique Fitness
+Banker-Ready Financial Package Checklist
// FROM ALBERT

“This Playbook is the framework I use on day one with every STRATEGO client. I'm giving it away because I know that most operators — even if they never hire me — will build a stronger business if they understand these six concepts. If you work through it and realize you want help executing it, my calendar is on the site.”

— Albert Ramos Jr., Founder & CEO, STRATEGO

Ready to skip the Playbook and go straight to results?

Book a free 30-minute CFO Strategy Call. Albert will map your current financial state and tell you exactly what to fix first.

Book the Strategy Call →View Plans & Pricing