10x Health's Jeff Zwiefel on the Fitness Industry's Biggest Blind Spot

Jeff Zwiefel spent nearly 27 years scaling Life Time from $137M to $2.3B+ across 170+ locations. Now he's at the frontier of longevity, performance medicine, and digital health. He explains why gyms are becoming the front door to preventive health, why the fitness + healthcare gap is closing faster than most operators are ready for, and why simplicity — not more services — will be the competitive advantage that separates winners.