Fitura Brands: The New Franchise Everyone Is Talking About (Part 2)

James Hurlock returns to go deeper on Fitura Brands — the multi-brand HoldCo platform combining Padel SWT, Core Precinct, and ContrasTheory under one roof. This conversation picks up where the first left off: what it actually takes to become a Fitura founding franchisee, how the ecosystem model performs against single-concept comps, and where the brand is headed as it scales.