Coach360 vs. FittInsider vs. AthleTech vs HFA: Who's Being Honest?

Elisa Edelstein sits at the center of what gets amplified in fitness media — and she's not afraid to talk about the incentives shaping those narratives. She breaks down the real economics of the coaching career path, why "no one wants to work" and "no one pays well" are both true simultaneously, and what editorial integrity actually looks like when your publication depends on industry relationships.