The Accountability Gap Destroying Fitness Business Growth: OHM Fitness

Ben Ludwig trained teams across 60+ countries, helped support nearly 2,000 F45 studios globally, and scaled an F45 franchise group from 4 to 12 locations. He goes straight at execution drift — not a marketing problem, not a leads problem — as the real reason fitness businesses stall out. He covers the onboarding cadence, dashboards nobody uses, and the seasonal whiplash pattern that kills Black Friday momentum before January can capitalize on it.