Your Members Know They're Overpaying — The Math Has Changed

Marcelo Aller has sat at the intersection of fitness technology and consumer behavior across Polar, Equinox, Under Armour, and AI-powered platforms like OxeFit and BIOSTRAP. He and Albert debate whether the 30-day gym membership model is structurally built on infrequency — and whether AI-powered wearables are about to make member underutilization impossible to ignore.