Recovery Modalities: Which Ones Actually Convert to Repeat Usage?

Lisa Marie Semerly spent 15 years in pharma at Merck before building her multi-modality spa and becoming CRO of Halotherapy Solutions. She explains what dry salt therapy is and isn't, how to stack recovery modalities in compact footprints for real ROI, the 15-minute vs. 20-minute session model debate, and how operators can protect trust while scaling without crossing into illegal medical claims.