AI Agents + Security: What's Real vs. Hype for Fitness

Garrett Marshall has 22+ years across fitness, tech, and SaaS — including two IPOs — and now advises boutique studios and franchisors on winning in 2026 without drowning in tools, hype, or AI theater. He covers AI as a margin event (not a feature), why most personalization fails in real operations, how to build connected ecosystems instead of 20–30 disconnected tools, and what browser-native agents actually make possible for fitness operators.