The Unit Economics Test That Kills Fitness Deals: Integrity Square

Pete Moore has advised on $1.5B+ in transactions, built the industry's go-to media engine HALO Talks, and trains operators through HALO Academy to think like investors. He covers what buyers actually pay for in fitness and wellness, why weak Item 19 economics are a flashing red light — not a marketing problem — how a sell-side process works from NDA to close, and the unit economics signals that reveal whether a brand is a dynasty or a time bomb.