EP44
Jan 10, 2026 · 42 MIN
From Stressed Corporate HR to Full-Time Kettlebell Coach
Don LaTorre · Founder, Layman's Fitness
Online coaching businessParent entrepreneursPricing and systemsIdentity and health
// EPISODE SUMMARY
Don LaTorre left corporate HR — with a wife, three kids, and a mortgage — after stress, weight gain, and a panic attack forced a reset. He rebuilt his health with simple, sustainable kettlebell training and turned Layman's Fitness from $696/month into a full-time business. He covers how to budget calories like money, why simplicity beats intensity, and the business realities of building something real without sacrificing family to do it.
// GUEST
Don LaTorre
Founder, Layman's Fitness
Want to be on the show?
If you run a fitness, wellness, or longevity brand, I want you in The Owner Seat. Apply below and Albert reviews every submission personally.
Apply to Be a Guest →