Why the Best CFOs Are Leaning Into AI and Winning

Chris Ortega spent 20+ years leading FP&A and global teams at GE Capital, Covance, and SAP before launching Fresh FP&A's fractional leadership model for SMBs. He explains how fractional CFO services are transforming small-business growth, why cash flow forecasting and scenario planning are non-negotiables, how AI will elevate rather than replace finance professionals, and how to build a personal brand as a CFO or finance leader.