Lindora's Bet: Fitness Franchises Are Dying — Here's What's Replacing Them

Andrew Marlow helped scale Xponential Fitness from 50 to 3,000+ locations across Club Pilates, StretchLab, YogaSix, and other brands. Now he's leading the transformation of Lindora — a 55-year legacy brand — into a modern metabolic health platform built around a Muscle-First philosophy and six evidence-based pillars. He unpacks how GLP-1 therapy fits inside a structured clinical model and why the programming around the medication matters far more than the medication itself.