Corporate Executive Walks Away: Building StretchLab in Florida

David Ramos led global platforms at Aetna/CVS, Rakuten, and high-growth startups before choosing to build a family-owned wellness portfolio in Northeast Florida with four StretchLab studios. He covers the operating system he uses to run both code and cash flow with intention, the 3–5 metrics he actually uses week-to-week, and where owners get punched in the mouth financially — leases, build-outs, and the cash-flow gaps nobody warns you about.