Your Fitness Business Model Is Obsolete: ABC Fitness

Mo Iqbal operates at the intersection of fitness, wellness, platforms, payments, and AI — advising some of the largest gym, studio, and franchise ecosystems in the world. He explains why fitness is becoming the operating system for human health, why AI is becoming the behavioral middleware of the industry, and the fork-in-the-road decision every owner faces heading into 2026: build a platform, or quietly become irrelevant.