Fitura Brands: The New Franchise Everyone Is Talking About

James Hurlock · Founder & CEO, Fitura Brands

Multi-brand franchisingUnit economicsReal estate leverageEcosystem model

// EPISODE SUMMARY

James Hurlock — former Chief Brand Officer of The Picklr and Chief Partnerships Officer at F45 — is building Fitura Brands: a multi-brand HoldCo platform with three complementary concepts (Padel SWT, Core Precinct, and ContrasTheory) designed to maximize utilization across an entire day, diversify revenue inside a single footprint, and unlock real estate performance that single-concept franchises simply can't match.

// GUEST

James Hurlock

Founder & CEO, Fitura Brands

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