The $100M Opportunity in Fitness Nobody's Talking About

Alan Thompson went from preparing to open his own gym to building Groe Solutions — a B2B SaaS company at the intersection of gyms, the military, and health systems, using AI, behavioral science, and community design to drive real performance outcomes. He covers raising capital as a veteran founder, how Groe connects DoD, VA, and commercial wellness into one ecosystem, and why wearables are overhyped while behavior change and community are underbuilt.