Orangetheory Fitness Is BACK: 28 Studios, 3 States

Stephanie Altenburger operates 28+ Orangetheory Fitness studios across three states and 3 Restore Hyper Wellness locations. She breaks down the weekly scoreboard that separates busy from profitable, the first-14-days retention system that locks in member behavior before churn starts, and her lens on franchise acquisitions — including why she chose family office capital over traditional PE.