Quality of Earnings: The Number That Determines Your Sale Price

Michael Iannuzzi works at the intersection of private equity, franchising, and financial diligence at Citrin Cooperman — advising franchisors and multi-unit franchisees across fitness, wellness, QSR, and multi-location consumer brands. He breaks down why Quality of Earnings determines valuation more than revenue growth, why most add-backs fail, the franchise-specific landmines that stall deals, and how to prepare 12–24 months ahead so you're sellable on command.