FlexWerk Fitness: From Idea to Reality

Steve Pirt is building FlexWerk Fitness — a premium, app-driven concept where personal trainers reserve private fully-equipped training spaces by the hour, keep the revenue they earn, and deliver a high-end client experience without leases or gym politics. He breaks down the unit economics of monetizing time and space, why experience design is the product, and what makes the model scalable for franchisees and multi-unit operators.