Why This Tech Exec Traded Silicon Valley for Float Tanks & Cold Plunges

Justin Kennington left a career spanning Google and Crestron to launch Altered State Wellness in Houston — a recovery concept combining float therapy, red light, infrared saunas, cold plunges, and compression, layered with nervous system scanning via BrainTap for bio-customized recovery plans. He breaks down the membership tiers, the real estate strategy behind committing to a commercial lease, and what managing a buildout 2,000 miles from home actually costs.