Your Members Think Your Supplements Work — They Actually Don't

Sonia Gonzales is building AlxRX Corp. — a dual-chamber pouch that keeps liquid and powder separated until the moment of use, solving the ingredient degradation problem that makes most pre-workouts dead before a member opens the bag. She walks through the $40K early mistake, the franchise unit economics for operators with 3–20 locations, and how patents, in-house manufacturing, and distribution create a durable moat.